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Grow, Prepare, Succeed Communications Toolkit Print E-mail

Materials in this toolkit are designed to support the high school improvement initiatives that high schools are implementing and plan to continue including: increased graduation requirements, increased rigor in coursework, better relationships between school staff and students and community, and better planning tools to help students prepare for success beyond high school.

The primary target audience for these materials is students and their parents. The secondary audience is members of the community, with a focus on businesses. The goals for the marketing and public relations materials are based on research we have reviewed or conducted over the past 18 months. With consistent implementation, these communications should help:

  • Change perception among students and parents about what skills are needed to prepare students for work and life.
  • Motivate students to be more purposeful and improve their course-taking to prepare them for work and life.
  • Build community support and partnerships to support high school and student improvement efforts.

Key Marketing and Public Relations Components

The DE will provide marketing and public relations materials for high schools throughout the 2006-07 school year to help you work with your local board and other education leaders to communicate key messages to key audiences. Materials will include:

  • A "Grow, Prepare, Succeed" (GPS) package of branding logos to help build awareness among students and parents about the need to take strong coursework and actively plan for the future.

  • Key messages for inclusion in your district newsletters or community newspapers that will build on each other throughout the year:

First Quarter -- DREAM IT (raise your expectations)
Second Quarter -- PLAN IT (use your planning tools)
Third Quarter -- LEARN IT (focus on coursework)
Fourth Quarter -- DO IT (stay the course) 

GPS First Quarter Materials - Theme -- DREAM IT

GPS Second Quarter Materials - Theme -- PLAN IT


For School Leaders
Memo to Introduce the PLAN IT theme and tools
CHOICES Product Guide and Order Form

For Parents
Parent Tip Sheet -- Your Involvement Counts
Principal's letter to parents explaining the importance of planning. Must be customized by local school.
Program Insert, 8.5x11 (Word file to customize) (PDF File)
Program Insert, small (Word File to customize) (PDF File)

For Students
Career Clueless - interest and skill survey
Q2 Student Video Flyer
Q2 Poster, PLAN IT
Q2 Postcard, PLAN IT

GPS Third Quarter Materials - Theme -- LEARN IT

Additional materials scheduled to be posted in the Spring

For School Leaders


For Parents


For Students
Q3 Poster -- LEARN IT
Q3 Postcard -- LEARN IT

For School Staff


For Community

GPS Fourth Quarter Materials - Theme -- DO IT. 

Additional materials scheduled to be posted in late Spring

For School Leaders


For Parents


For Students
Q4 Poster -- DO IT
Q4 Postcard -- DO IT

For School Staff


For Community
 

GPS Brand Logos

gzGPS Communication Toolkit Logos (Click to download zip file)

Guidelines for Community Partnerships

How to Build Community Partnerships

Planning Template for Partnerships

Sample Annual Plan for Community Partnerships

 

Last Updated ( Tuesday, 04 December 2007 )